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The song's music video shows a number of women, including Caillat herself, gradually removing their makeup, wigs, and fake eyelashes and letting their natural beauty shine. Caillat said: "We shot the video in reverse, we started bare, and by the end we finished with the full hair and makeup, and then reversed the film for the finished product. All of the women were amazing." "My favorite was the woman who has no hair," she added. "I first saw her completely bald, no makeup, with a huge smile, she was just so happy and confident. She was so beautiful to me. And then we kept getting more hair and makeup on, and the next scene I saw where she's in full make-up and wig, I was like, Who is this woman? She was not the same person. She still looked beautiful but it wasn't the same beauty that I saw when she was liberated, showing who she really was."
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